CitNOW received by far the most votes in this category from the dealers registered on AM’s database.
It is a video technology and insight provider to 98% of the AM100, as well as 43 manufacturers, with its products supporting 3,898 retailers.
Nine million videos were created in the UK using the CitNOW platform last year, six million for vehicles sales, allowing the company to claim it ‘touched’ 50% of all new and used car transactions. The remainder were supporting dealers’ aftersales work.
Eleven years after it was founded CitNOW offers four products.
The Sales app provides dealers with an easy-to-use video tool to save retailers time, build and maintain trust and boost sales with personalised messages (and get customer feedback).
Workshops allows technicians to keep customers updated on work progress and help them understand what’s required, with customers able to approve work. An ‘amber follow-up’ automatically reminds customers when defered work may need to be done. One dealer group, Robinsons, has seen an 86% increase in work of this kind in its Škoda business.
Bodyshops helps staff to communicate with customers and insurers, using video, to speed agreement from all parties on necessary work. The app also identifies non-claim-related work for upsell.
Finally, the CitNOW Academy provides learning support, with resources to help retailers maximise the benefits of its platform. A dealership e-learning platform and webinars offer face-to-face training, supported by roadshows and masterclasses.
A user panel also allows dealer feedback, playing a crucial role in development, remote testing and improvement suggestions, inspiring the work of CitNOW’s 19-strong research and development team focused on incremental improvements in the platform.
“The UK leads the way in the use of sales and aftersales video, with the biggest groups acknowledging the part it plays in building trust and boosting sales, and CitNOW is at the vanguard of this,” said award judges.
Finalists: Aston Barclay, BCA, CitNOW, Codeweavers, Cox Automotive, eDynamix, EMaC, GForces, RAPID RTC, Santander Consumer Finance