The technology giant will welcome developers to WWDC with new tools, but also compete with them through homegrown software.
Apple is planning to launch a range of new applications, features, and development tools at its annual software conference next month. In order to improve its equipment, as well as strengthen links with customers, the consumer technology giant will continue to make clear steps between encouraging third-party application developers. , just compete directly with them.
The Global Developers Conference, abbreviated WWDC, will begin on June 3. Here, the company will introduce upgrades for operating systems running on iPhone, iPad, Mac, Apple Watch, and Apple TV. The highlights of WWDC this year will be upgrades for core iPhone applications such as Maps, Reminders and Messages; New applications for Apple Watch, making it more independent with the iPhone, and improvements in the ability to track the health of Apple devices.
Since the launch of the iPhone in 2007, Apple has pursued a positive approach to refreshing its mobile operating systems every year. This very high speed of improvement has put a lot of pressure on its engineers, but the results are always impressive. The company’s products are often unique and better than rivals, because Apple-developed software works very well with its hardware. The new updates also give users access to the latest services like Apple Music, and the upcoming TV + video streaming service, which ensures Apple has a steady stream of revenue.
It is a delicate balance. Part of the appeal of the iPhone and iPad also comes from a myriad of pretty different applications created by independent developers. Apple offers many new tools for partners, but also enhances the development of “genuine” versions of popular apps on the App Store. This makes Apple devices different from competitors, but inadvertently displaces third-party developers. Spotify Technology SA and other developers have complained about this issue to EU antitrust managers, that Apple’s own software and services have given it an unfair advantage on the App Store. US presidential candidate Elizabeth Warren once proposed separating the App Store from the company, but received very little approval from other policy makers.
“Developers, from new engineers to larger companies, can be assured that people are playing the same rules” – Apple said when it comes to Spotify’s lawsuit – “We want to market Application development schools, including competing applications with us, because they help us become better “.
Upcoming features on the Apple Watch show the balance the company needs to achieve. Apple plans to add the App Store directly to Watch so users can download the app anytime, anywhere. This opens up great opportunities for outside developers, increasing the number of downloads and installing applications. But Apple has many new applications of its own for Watch. It’s health monitoring apps, pocket calculators, and reading apps for listening to audio books from your wrists.
So far, Apple has done quite well this strategy. Users spent 46.6 billion dollars on the App Store last year, nearly double the Google Play Store. It is the driving force for more than 20 million developers who have created more than 2 million applications for the Apple platform. Besides, there are 1.4 billion Apple devices in use, and 92% of the iPhone and iPad are running the latest operating system or the previous version. App Store and other digital services are expected to generate more than 50 billion annual sales for the company.
Below are the software features that Apple plans to announce at WWDC 2019.
- Code-named Yukon, the new operating system for iPhone and iPad includes new tweaks and features within many applications, including features that should have been released last year. The company has now started developing iOS 14, code-named Azul, launched in 2020. The update is expected to support 5G network and new AR functions for iPhone next year.
- iOS 13 this year will continue to speed up devices and reduce errors. There will be tweaks in the user interface, including new animation mode when activating multitasking interface or closing applications. The widgets that appear to the left of the main screen will also look cleaner.
- Dark mode – Dark Mode – is an interface that is black and gray, optimized for use at night, can be activated in the Control Center.
- The company will test a new keyboard option that allows users to swipe between characters to type words (or may only circulate internally only). This option is similar to Android devices, and can compete with 3rd party iPhone applications such as SwiftKey.
- The Health app is overhauled with the new homepage, better listing your daily activities. There will be a section dedicated to hearing monitoring, such as noise alerts when you listen to music with headphones or ambient noise. It also includes a more comprehensive menstrual cycle monitoring regime, competing with other menstrual monitoring applications like Clue, Flo and Ovia.
- A new feature similar to popular third-party apps like Duet Display and Luna Display, allows users to use their iPad as a second screen for a Mac, with the ability to paint using Apple Pencil, expand the area display area, and receive notifications on the Mac.
- The Reminders app is up-to-date, better competing with many other apps on the App Store. The new application will have a home screen with 4 default areas displayed in a grid format: tasks to be performed on the day, any tasks, scheduled tasks, and flagged tasks. Each area has different color pages, users can add other items there.
- A new feature in Screen Time, a tool to track the usage of Apple devices, allows parents to limit their children and not be allowed to communicate at certain times. For example, a parent can set up so that their child cannot call anyone except them in the evening. Apple has been criticized for eliminating many applications that control the use of third-party machines from the App Store, but the company says it does so because they pose security and piracy risks. private.
- Apple Books application is refreshed, encouraging users to read more by updating the read process tracking feature and a completely new reward system.
- iMessage has been upgraded with a similar WhatsApp feature, allowing users to set avatar and display name, and select those who will see this information. There is also a separate menu in the conversation area to send Animoji – virtual characters that users can control using the camera on the new iPhone or iPad – in the form of a sticker, and Memoji – the main virtual avatar user.
- The Maps application is updated, making it easy to set up more frequently visited places, like home or work, and then find your way there. Users can also create groups of interesting places and add a picture to represent the group. The interface that navigates to proposed or visited points in the past may be a bit confusing. But it will still help Apple compete with Google Maps and Waze.
- Apple will combine the Find my Friends and Find my iPhone services into a single new app called GreenTorch. This app will come with a physical badge that can be attached to non-Apple devices, such as backpacks. It is said that the application will compete with Tile.
- The Mail application will be updated with the ability to turn off individual message notifications, block email from specific contacts, and simplify directory management.
- A new system-wide mode called Sleep Mode will link to a Bedtime upgrade in Apple’s Clock app. Bedtime feature allows users to enter the time they go to bed and when they want to wake up. Current software can track sleep trends, but the new version will expand and can integrate with Apple’s future sleep monitoring devices, like the new Apple Watch. Sleep Mode, when activated in the Control Center, will turn on Do Not Disturb, darken the screen, and mute all notifications.
- The upgraded Home application is part of the company’s smart home effort, which will integrate more closely with security cameras and be able to view previous recordings.
- Apple also plans to allow the HomePod speaker to respond to each voice of different users, creating a multi-user mode.
- Image sharing interface and organized web links are more neat, suggest who you should send the content to based on the density of your interaction with them.
- The company will test a download manager on the Safari web browser so users can access downloads in a single application like on a computer. Application Files updated will work better with third-party software.
- iPad will have some unique features, including a new multitasking interface, tweaked Home screen, and the ability to switch between different versions of the same application.
- Apple is planning to integrate more closely the ability to support improved hearing devices, and will have a more comprehensive Accessibility settings menu on the Settings app home page.
The biggest change on the Mac this year is the ability to run iPad applications on laptops and desktops.
For the first time in history, Apple will allow developers to write iPad apps that can rewrite applications to run well on Macs. This will be useful for developers who want to simplify their development process, but will also bring a new wind to the macOS application ecosystem. Developers will still need to submit separate versions of the app for iOS and Mac App Store, but the new software development kit will help them not to write code twice.
Apple also plans to expand this feature so that iPhone applications can run on Mac in the next year. The next year, the company will combine iPhone, iPad and Mac applications into a single application that can run on all Apple devices, and eventually merge the App Store.
- Apple also intends to bring many genuine iPad applications to Mac this year: Podcasts applications, Find My iPhone and Find My Friend applications will be re-imported …
- There will be a new Apple Music application being developed into a standard program on Mac.
- Other genuine software to be brought to Mac include: Screen Time, effects and stickers on Messages, Siri Shortcuts (the company’s new service allows you to write your own Siri commands), Reminders, and new Apple Books.
Although WWDC is a software-focused conference, the company often publishes new hardware. This year, Apple will consider launching a new Mac Pro desktop computer, in addition to a new screen with a J290 codename that supports HDR.
- Apple can add the App Store directly to Apple Watch so that users can download the app at any time, making it more independent. Users must now install a new application for Watch through an application on the iPhone.
- Apple will bring Voice Memos from iPhone, iPad and Mac to Watch, so users can record quick notes from the wrist.
- Apple also plans to add Animoji and Memoji to the device, which can be synchronized from iPhone.
- Watch will have Apple Books application to listen to audio books from wrists, and Calculator application.
- There will be two new health monitoring apps for Watch: an application called Dose to remind you to take medicine, and the other app called Cycles to track your menstrual cycle.
- Apple will add more functional clusters to the clock face, which will display other additional information next to the usual time. There will be a clock face that displays the status of audio books, on the other hand displays the battery life of the hearing aids, and on the other hand displays the parameters of environmental noise and rain data.
- The company also plans to launch many new watch faces: the Gradient surface displays colors according to user preferences, at least two new X-Large faces show large-sized numbers with enough colors, the California face looks Like the classic watch face that combines Roman and Arabic numbers, the Solar Analog face has been redesigned to look like a sundial, and the new Subdial Infograph face includes larger functional clusters, such as displaying indicators stock or weather.