A new app sits atop the App Store throne just a day after its debut.
Disney+ took the No. 1 spot from TikTok on Wednesday to become the top free app in Apple’s App Store in the U.S. and Canada. It currently sits at #2 in the Netherlands, where a trial version of the app has been available since late September.
Within just 24 hours, Disney+ amassed 3.2 million total downloads and 1.3 million hours in user views on iOS and Android mobile devices (more hours than Amazon Prime or Roku), according to market research firm Apptopia.
The demand for #DisneyPlus has exceeded our highest expectations. We are so pleased you’re excited to watch all your favorites and are working quickly to resolve any current issues. We appreciate your patience.
— Disney+ (@disneyplus) November 12, 2019
Some , however, that the number may not be indicative of Disney+’s long-term success, assuming that viewers who used Disney+ on Tuesday may not subscribe to the $6.99-per-month streaming package when the 7-day free trial is over.
But so far, numbers are looking healthy for the streaming service, which boasts a lineup of almost 500 movies and 7,500 TV episodes, including The Simpsons, original shows like The Mandalorian, as well as Star Wars, Marvel, and Pixar movies.
JUST IN: Disney+ signed up 10 million accounts since yesterday’s launch, per the company.
— Frank Pallotta (@frankpallotta) November 13, 2019
Of course, TikTok could take the top spot again.
“TikTok constantly falls in and out of the #1 spot and has not necessarily held it consistently,” Apptopia VP of Insights Adam Blacker told Mashable. “TikTok and Disney+ are also very different apps in terms of what they provide users.”
Looking forward to the launch of Disney+ in Australia, New Zealand, and Puerto Rico on Nov. 19, Blacker said he expects a smaller turnout for the streaming platform than the one it experienced Tuesday.
“The U.S. is just a much larger market than any of the ones coming,” Blacker said. “The next big market launch will be the UK in March 2020.”
